Hi there, I'm Heather, a Marketing Strategist and Community Builder

Enneagram 7, I'm all about the fun. I live for a good taco, am always in Birkenstocks or looking for a pair of Birkenstocks

It all started like a dream

Hey there! I'm Heather Rosson

Your go-to guide for turning your business into a productivity powerhouse, making more money, and still having time for what truly matters—faith, family, and fun.

Growing up in a home where entrepreneurship was the daily bread, I watched the ups and downs of the construction business firsthand. I learned early about the sacrifices and stress but also the freedom and joy it can bring. This early exposure shaped my belief that entrepreneurship isn't just a path to financial and time freedom; it's a journey to a fulfilling life.

Before stepping into the world of business coaching, my first love was teaching. I spent years in the classroom teaching teenagers not just math, but life's greater lessons: self-love, kindness, confidence, and the beauty of embracing their unique gifts and talents. Leaving the classroom didn't end my teaching journey; it simply shifted the classroom to the world of entrepreneurship.

Now, as a Marketing Strategist and business coach, I'm here to help you systematize your business. My goal?

To ensure you're not just successful but also have time to enjoy the truly important things in life. I believe a life filled with abundance has God and family at its core, work that's focused on serving others, and plenty of room for ministry, fun, and rest—say goodbye to burnout for good.

I'm all about creating businesses that honor God and align with your deepest values and beliefs. With expertise in offer creation, funnel design, and sales copy that turns heads, I'm dedicated to helping you live the dream.

Enneagram 7, I'm all about the fun. I live for a good taco, am always in Birkenstocks or looking for a pair of Birkenstocks

And when I'm not coaching or speaking, you'll find me soaking up the Arizona desert life with my husband of 27 years and our three adult children.

I'm a proud Wildcat with a B.S. in Applied Mathematics and a B.A. in Religious Studies from the University of Arizona, a M.A. in Practical Theology from Regent University, and a slew of certifications, including Certified Master Marketer and Certified Life-forming Leadership Coach.

At the heart of it all, my mission is to point you towards Jesus, helping you hear God's voice through your gifts and experiences. And if you're ready to embark on this journey with me, let's chat.



Heather Rosson, Founder of Becoming Irresistible and an passionate marketing strategist and business coach committed to helping entrepreneurs, especially coaches and service providers, streamline their operations for peak efficiency.

With a unique blend of expertise in marketing strategy, community building, and lead generation, She empowers my clients to maximize their impact and income while ensuring they have ample time for faith, family, and fun.

Her approach blends strategic business insights with a deep desire to see every client thrive, not just in their business but in every aspect of their lives, pointing them towards a fulfilling journey that honors their values and amplifies their gifts.

super fun

now for the important stuff



I live for a pair of Birkenstocks. Seriously, I own 24. Comfort is my Middle Name.


I was 10 Top in the nation for Reining Horses way, way back in my teens


I love Criminal Series like CSI, Numbers, Criminal Minds.


My favorite food is Tacos. I will search high and low for a good taco.

the quick get to know Heather

Cosmo Style quiz

Endless Leads

Get access to my proven strategies and insights to help you attract an endless flow of prospects, ensuring your business thrives with consistent growth and profitability.

Your golden ticket to mastering the art of generating a continuous stream of leads for your business.


Step into a new chapter for your business with Heather, where lead generation, community building, and strategic marketing are key to unlocking your potential.